Gillette was invited to create a video to air on the JumboTron at Yankee Stadium on opening day. We developed a razor giveaway promotion and made this fun video to support it. It played throughout the season, both at the stadium and online.

The video received coverage from multiple major news shows and blogs, was recognized by Adweek as "Ad of the Day" and placed as an OBIE finalist.

The Walk of Gillette

Gillette Brand - The Walk of Gillette from Ben Waldman on Vimeo.

The Early Show coverage

Early Show coverage of "The Walk" from Ben Waldman on Vimeo.