Gillette Zamboni

Larger-than-life Gillette Fusion razors were affixed to the backs of Zambonis throughout the NHL post-season, making it seem as though the razors were giving the ice a "smooth shave." The project was covered by ESPN, CNBC, and multiple blogs, and was recognized at the Cannes Advertising Festival.

AGENCY: BBDO
ROLE: concept, art, production design, and producer with Matt Herman
ECD: Jack Neary
CCO: David Lubars