http://www.benmwaldman.com BEN M WALDMAN art director Wed, 17 Aug 2011 14:43:06 +0000 http://www.benmwaldman.com en http://www.benmwaldman.com/Evan-Longoria-s-Barehand-Catch http://www.benmwaldman.com/following/benmwaldman.com/Evan-Longoria-s-Barehand-Catch Wed, 17 Aug 2011 14:43:06 +0000 BEN M WALDMAN art director 1874637 In 2011, Gillette updated their Young Guns program by adding new athletes and asked us to help spread the word. We decided to create buzz with a video of Gillette Young Gun Evan Longoria nonchalantly executing an incredible feat of athleticism. The piece quickly went viral and created chatter all around the web as viewers questioned the video's authenticity with Gillette as a central piece of the conversation. The immediate reaction: over 5 million YouTube hits and features on Good Morning America and ESPN. The piece was also covered in many news sites and blogs, including Mashable, Huffington Post, NBC Sports, Yahoo Sports, USA Today, and The Washington Post. I'm just proud this made it to Snopes! http://www.benmwaldman.com/Gillette-Young-Guns-Launch http://www.benmwaldman.com/following/benmwaldman.com/Gillette-Young-Guns-Launch Mon, 10 Jan 2011 22:31:52 +0000 BEN M WALDMAN art director 907681 In 2011, Gillette re-launched its Young Guns program, highlighting six up-and-coming pros. On New Years Day, avid sports fans got a sneak peak through a four-page cover spread in ESPN Magazine. The ad used QR technology, with six different codes, linking to exclusive content and behind-the scenes footage of the athletes. Scan the QR codes with your favorite scanning app to watch on your phone, or just scroll down a bit further. <img src="http://payload.cargocollective.com/1/0/23474/907681/ray2.png" border="0" width="250" height="250" width_o="250" height_o="250" src_o="http://payload.cargocollective.com/1/0/23474/907681/ray2_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/23474/907681/denny2.png" border="0" width="250" height="250" width_o="250" height_o="250" src_o="http://payload.cargocollective.com/1/0/23474/907681/denny2_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/23474/907681/evan2.png" border="0" width="250" height="250" width_o="250" height_o="250" src_o="http://payload.cargocollective.com/1/0/23474/907681/evan2_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/23474/907681/kyle2.png" border="0" width="250" height="250" width_o="250" height_o="250" src_o="http://payload.cargocollective.com/1/0/23474/907681/kyle2_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/23474/907681/matt2.png" border="0" width="250" height="250" width_o="250" height_o="250" src_o="http://payload.cargocollective.com/1/0/23474/907681/matt2_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/23474/907681/carlos2.png" border="0" width="250" height="250" width_o="250" height_o="250" src_o="http://payload.cargocollective.com/1/0/23474/907681/carlos2_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/23474/907681/group2.png" border="0" width="250" height="250" width_o="250" height_o="250" src_o="http://payload.cargocollective.com/1/0/23474/907681/group2_o.png" align="left" /> Meet the Gillette Young Guns - Ray Rice Meet the Gillette Young Guns - Denny Hamlin Meet the Gillette Young Guns Class of 2011 http://www.benmwaldman.com/New-Balance http://www.benmwaldman.com/following/benmwaldman.com/New-Balance Tue, 27 Jul 2010 22:23:33 +0000 BEN M WALDMAN art director 418303 Chicago Marathon outdoor - talk about a cool experience. On 10/10/10, I ran my first marathon (read about it here!). It was a killer day - 85 degrees over 26.2 miles. It was tough to keep going, but every so often I'd pass a bus shelter with one of these posters. It made me proud and gave me that little kick of motivation I needed. And feel free to check out the photos from my marathon weekend on Flickr. <img src="http://payload.cargocollective.com/1/0/23474/418303/NB_Chi_train.jpg" border="0" width="375" height="551" width_o="375" height_o="551" src_o="http://payload.cargocollective.com/1/0/23474/418303/NB_Chi_train_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/23474/418303/NB_Chi_hancock.jpg" border="0" width="375" height="550" width_o="375" height_o="550" src_o="http://payload.cargocollective.com/1/0/23474/418303/NB_Chi_hancock_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/23474/418303/NB_Chi_navy.jpg" border="0" width="375" height="550" width_o="375" height_o="550" src_o="http://payload.cargocollective.com/1/0/23474/418303/NB_Chi_navy_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/23474/418303/NB_Chi_taxi.jpg" border="0" width="550" height="160" width_o="550" height_o="160" src_o="http://payload.cargocollective.com/1/0/23474/418303/NB_Chi_taxi_o.jpg" align="left" /> Brand Print <img src="http://payload.cargocollective.com/1/0/23474/418303/NB_print_book-1.jpg" border="0" width="425" height="550" width_o="425" height_o="550" src_o="http://payload.cargocollective.com/1/0/23474/418303/NB_print_book-1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/23474/418303/NB_print_book-3.jpg" border="0" width="425" height="550" width_o="425" height_o="550" src_o="http://payload.cargocollective.com/1/0/23474/418303/NB_print_book-3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/23474/418303/NB_print_book-2.jpg" border="0" width="425" height="550" width_o="425" height_o="550" src_o="http://payload.cargocollective.com/1/0/23474/418303/NB_print_book-2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/23474/418303/NB_print_book-5.jpg" border="0" width="425" height="550" width_o="425" height_o="550" src_o="http://payload.cargocollective.com/1/0/23474/418303/NB_print_book-5_o.jpg" align="left" /> http://www.benmwaldman.com/Gillette-Fusion-ProGlide-Launch http://www.benmwaldman.com/following/benmwaldman.com/Gillette-Fusion-ProGlide-Launch Tue, 13 Jul 2010 23:09:06 +0000 BEN M WALDMAN art director 510349 We had a challenge. We were about to embark on Gillette's biggest razor launch ever, but men have heard "new", "improved", and "more comfortable" time and time again. Hey, I work on the ads and even I was skeptical, so when I tried it out, I was truly amazed at how smooth and comfortable the experience was. We realized that trial was the key to turning skeptics into believers. We created a fully integrated campaign to launch the project that was executed with the help of our agency partners through print, tv, experiential pop-up shave-studios, and web. Our campaign was so successful, Gillette could barely keep up with the demand. And we turned what many believed was a tired brand into one of Advertising Age's 50 Hottest Brands for 2010. <img src="http://payload.cargocollective.com/1/0/23474/510349/ProGlide_print_horizontal.jpg" border="0" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/0/23474/510349/ProGlide_print_horizontal_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/23474/510349/ProGlide_print_skeptics.jpg" border="0" width="627" height="400" width_o="627" height_o="400" src_o="http://payload.cargocollective.com/1/0/23474/510349/ProGlide_print_skeptics_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/23474/510349/ProGlide_print_wind.jpg" border="0" width="309" height="400" width_o="309" height_o="400" src_o="http://payload.cargocollective.com/1/0/23474/510349/ProGlide_print_wind_o.jpg" align="left" /> Internal Launch Video This video was never meant to be seen by anyone outside... It's long but it does a great job of explaining our integrated launch campaign. Fusion ProGlide Launch from Ben Waldman on Vimeo. http://www.benmwaldman.com/Pizza-Hut-50th-Anniversary http://www.benmwaldman.com/following/benmwaldman.com/Pizza-Hut-50th-Anniversary Thu, 11 Mar 2010 17:13:46 +0000 BEN M WALDMAN art director 302247 As Pizza Hut’s 50th anniversary approached, we were challenged with developing a way to celebrate the occasion while promoting consumer advocacy. The “Show Us Your Hut” promotion let consumers interact with the brand by using the iconic red roof to show where they enjoy America’s Favorite Pizza. Consumers used an iPhone application or simply printed out paper roofs and took pictures of their “roofed” homes, dorms, businesses… wherever they enjoy Pizza Hut. Then they uploaded, emailed, or texted the photos to the Pizza Hut site for official entry to the promotion. For incentive, consumers were given a five-dollar coupon toward their next purchase along with a chance to win free pizza for a year or the grand prize of free pizza for 50 years. As popularity of the promotion grew, so to did Pizza Hut’s consumer database and their position as America’s Favorite Pizza. <img src="http://payload.cargocollective.com/1/0/23474/302247/pizzahut_website_homepage.jpg" border="0" width="670" height="502" width_o="670" height_o="502" src_o="http://payload.cargocollective.com/1/0/23474/302247/pizzahut_website_homepage_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/23474/302247/pizzahut_contest_page.jpg" border="0" width="670" height="541" width_o="670" height_o="541" src_o="http://payload.cargocollective.com/1/0/23474/302247/pizzahut_contest_page_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/23474/302247/pizzahut_iphone2.jpg" border="0" width="280" height="419" width_o="280" height_o="419" src_o="http://payload.cargocollective.com/1/0/23474/302247/pizzahut_iphone2_o.jpg" align="left" /> A few spots from the "roofing" campaign: Pizza Hut - Herd from Ben Waldman on Vimeo. Pizza Hut - Poparazzi from Ben Waldman on Vimeo. Pizza Hut - Cheating from Ben Waldman on Vimeo. http://www.benmwaldman.com/Walk-of-Gillette http://www.benmwaldman.com/following/benmwaldman.com/Walk-of-Gillette Thu, 11 Mar 2010 04:04:14 +0000 BEN M WALDMAN art director 306264 Gillette was invited to create a video to air on the JumboTron at Yankee Stadium on opening day. We developed a razor giveaway promotion and made this fun video to support it. It played throughout the season, both at the stadium and online. The video received coverage from multiple major news shows and blogs, was recognized by Adweek as "Ad of the Day" and placed as an OBIE finalist. The Walk of Gillette Gillette Brand - The Walk of Gillette from Ben Waldman on Vimeo. The Early Show coverage Early Show coverage of "The Walk" from Ben Waldman on Vimeo. http://www.benmwaldman.com/Personal-Projects http://www.benmwaldman.com/following/benmwaldman.com/Personal-Projects Wed, 10 Mar 2010 03:26:57 +0000 BEN M WALDMAN art director 302319 Nike - To Catch a Predator Spoof Project with (and directed by) Alec Brownstein, shot on location at Aunt Bonnie and Uncle Steve's Nike - To Catch a Predator Spoof from Ben Waldman on Vimeo. Sweet Burgers Bakes these cupcakes for a new business pitch. They were delicious.<img src="http://payload.cargocollective.com/1/0/23474/302319/cupcake.jpg" border="0" width="400" height="335" width_o="400" height_o="335" src_o="http://payload.cargocollective.com/1/0/23474/302319/cupcake_o.jpg" align="left" /> http://www.benmwaldman.com/Ebay-Half-com http://www.benmwaldman.com/following/benmwaldman.com/Ebay-Half-com Tue, 09 Mar 2010 03:01:13 +0000 BEN M WALDMAN art director 302286 Spaces in newspaper and magazine classified sections were bought in the shape of "it", to show that "whatever 'it' is, you can find it on eBay". <img src="http://payload.cargocollective.com/1/0/23474/302286/site_it.jpg" border="0" width="336" height="540" width_o="336" height_o="540" src_o="http://payload.cargocollective.com/1/0/23474/302286/site_it_o.jpg" align="left" /> Oversized "sale tags" were placed on existing high-end fashion ads throughout several metropolitan markets to promote half.com, an eBay company. <img src="http://payload.cargocollective.com/1/0/23474/302286/half_dior.jpg" border="0" width="660" height="428" width_o="660" height_o="428" src_o="http://payload.cargocollective.com/1/0/23474/302286/half_dior_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/23474/302286/half_coach.jpg" border="0" width="660" height="428" width_o="660" height_o="428" src_o="http://payload.cargocollective.com/1/0/23474/302286/half_coach_o.jpg" align="left" /> http://www.benmwaldman.com/Four-Points-Collateral http://www.benmwaldman.com/following/benmwaldman.com/Four-Points-Collateral Tue, 09 Mar 2010 02:57:28 +0000 BEN M WALDMAN art director 302280 Matchbooks <img src="http://payload.cargocollective.com/1/0/23474/302280/matches_sf.jpg" border="0" width="378" height="416" width_o="378" height_o="416" src_o="http://payload.cargocollective.com/1/0/23474/302280/matches_sf_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/23474/302280/matches_nyc.jpg" border="0" width="378" height="416" width_o="378" height_o="416" src_o="http://payload.cargocollective.com/1/0/23474/302280/matches_nyc_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/23474/302280/matches_stl.jpg" border="0" width="378" height="416" width_o="378" height_o="416" src_o="http://payload.cargocollective.com/1/0/23474/302280/matches_stl_o.jpg" align="left" /> Notepad / Flipbook <img src="http://payload.cargocollective.com/1/0/23474/302280/pad_desk.png" border="0" width="400" height="375" width_o="400" height_o="375" src_o="http://payload.cargocollective.com/1/0/23474/302280/pad_desk_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/23474/302280/FP_flipbook_49.gif" border="0" width="400" height="301" width_o="400" height_o="301" src_o="http://payload.cargocollective.com/1/0/23474/302280/FP_flipbook_49_o.gif" align="left" /> http://www.benmwaldman.com/Gillette-Zamboni http://www.benmwaldman.com/following/benmwaldman.com/Gillette-Zamboni Tue, 09 Mar 2010 02:57:16 +0000 BEN M WALDMAN art director 302282 Larger-than-life Gillette Fusion Power razors were affixed to the backs of Zambonis at professional hockey games, making it seem as though the razors were giving the ice a "smooth shave". The effort was supported by razor giveaways and lasted throughout the hockey season and into the playoffs. The project was covered by ESPN, CNBC, and multiple blogs and was recognized at the Cannes Advertising Festival. <img src="http://payload.cargocollective.com/1/0/23474/302282/zamboni1.jpg" border="0" width="660" height="428" width_o="660" height_o="428" src_o="http://payload.cargocollective.com/1/0/23474/302282/zamboni1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/23474/302282/zamboni3.jpg" border="0" width="660" height="428" width_o="660" height_o="428" src_o="http://payload.cargocollective.com/1/0/23474/302282/zamboni3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/23474/302282/zamboni4.jpg" border="0" width="329" height="428" width_o="329" height_o="428" src_o="http://payload.cargocollective.com/1/0/23474/302282/zamboni4_o.jpg" align="left" />