Everyone knows Amazon is a great place to get college textbooks. But not everyone knows it’s a great place to get fan gear, too. So we created the Amazon SmackTalk Facebook app.

Students and alumni who visited the page were given Amazon product recommendations based on their alma maters, so that they could literally wear their pride on their sleeves. Then, they could choose an e-card and talk some smack to their friends.

Illustrations by the talented Sweta Patel.