Blackberry challenge council project

The BlackBerry Challenge Council Project was a multi-faceted social engagement led by College Humor and MTV stars Streeter Seidell and Amir Blumenfeld. The mission: find doubters and hit them with content to make them rethink BlackBerry’s personality and abilities. 

With the help of Leighton Meester, Dax Shepard, Greyson Chance, Christina Milian, and LMFAO’s SkyBlu, we created original, proof-point-driven content that showed how BlackBerry can do it all. Just not how you might expect…

The videos, followed by a few pages from the site:


Beyond the webisodes, we continued to utilize social listening to directly identify and interact with those who questioned specific abilities of BlackBerry devices. The following experimentation videos were part of a series that was tweeted at the haters throughout the campaign to hit back at those talking smack.


The site: