Gillette Zamboni

Larger-than-life Gillette Fusion Power razors were affixed to the backs of Zambonis at professional hockey games, making it seem as though the razors were giving the ice a "smooth shave." The effort was supported by razor giveaways and lasted throughout the season and into the playoffs.

The project was covered by ESPN, CNBC, and multiple blogs and was recognized at the Cannes Advertising Festival.