ADOPT-A-RUNNER

As an endurance athlete, I can personally attest to the power spectators bring to a race. Unfortunately, 70% of NYC Marathon runners are from out of town, many of whom don’t have friends or family to cheer them on. So to bring the spirit of “Live Mutual” to life, we developed a platform that paired these runners with locals on the sidelines so they could get that boost they needed to go all 26.2.

Concept developed while freelance at Johannes Leonardo with Josh Young, Andrew Chin, and Chase Campbell. Brought to life by the Johannes Leonardo team, led by Nicole James and Kasia Canning.