Visa Olympics

Everywhere can’t always be found on a map. It can be a state of mind, a goal achieved, or a dream come true. At the Sochi 2014 Olympic Winter Games, we inspired people in real-time all over the world to imagine their #everywhere, as we celebrated athletes achieving theirs.

The social campaign resulted in Visa being the most talk-about and shared brand of all sponsors throughout the Games and received honors from The Webby Awards, Shorty Awards, and The Mashies.

The case study:

Some of our favorite video content (originally on social):

Some of our favorite social posts (numbers from immediately after Sochi):

Some nice things people said about us:

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AGENCY: R/GA
ROLE: creative director, art, copy