SOCIETY NINE

Boxing lifestyle brand Society Nine is on a mission to empower every woman's fight, in and out of the ring. So when challenged to help launch their new Eos crossover shoe via Kickstarter, it felt fitting to create a campaign about the daily battles women face—and the role fitness plays in overcoming them.

The effort was covered by the trades, and more importantly, received a strong reception from the women’s boxing community, allowing the campaign achieve its goal.