BREAST CANCER SCREENING

During Super Bowl LIX, breasts were finally given the attention they deserve.

The following year, we expanded the campaign with work recognized by The One Show (Integrated / Omnichannel Campaign, Social media), Cannes (Brand Experience & Activation) and The Effies (Corporate Reputation, Disease Awareness & Education, Rx - Consumer/DTC, Grand Effie finalist).

Individual pieces of the campaign coming soon…

ROLE: GCD
AGENCY: Merkley + Partners
GCD PARTNER: Jamie Silverman